Offer payouts and goals

You can set monetary values “Revenue", “Cost" and “Profit”, specify custom affiliate payouts, and add multiple goals for your offer.

Set monetary values / payouts

When creating or editing an offer, you can set the following values:

  • Revenue: a USD amount to receive from the advertiser for every approved conversion
  • Cost: a USD amount to pay the affiliate for every approved conversion
  • Profit: a USD difference between Revenue and Cost; calculated automatically; cannot be negative
  • Margin: a ratio between Revenue and Cost; calculated automatically in percent


Specify custom affiliate payouts

In the Affiliate payouts panel, you can set custom payout for every affiliate and specify what goal this payout will be applied to:


Add goals

In the Goal panel you can set “Revenue” and “Cost” for every goal (for example, “Default”, “Signup”, “Purchase”). The Default goal is always there and serves for a typical event, such as Install. Add one or more goals and set “Revenue" and “Cost" for each:


Evertrack generates a postback with a parameter “&goal=goal_name” for every goal. Note that if there is only one Default goal, the postback will be without &goal=goal_name.

“Default” goal postback: https://track.evertrack.io/postback?transaction_id={transaction_id}

“Signup” goal postback: 
https://track.evertrack.io/postback?transaction_id={transaction_id}&goal=signup

“Purchase” goal postback: https://track.dev.evertrack.io/postback?transaction_id={transaction_id}&goal=purchase



Offer payouts and goals

You can set monetary values “Revenue", “Cost" and “Profit”, specify custom affiliate payouts, and add multiple goals for your offer.

Set monetary values / payouts

When creating or editing an offer, you can set the following values:

  • Revenue: a USD amount to receive from the advertiser for every approved conversion
  • Cost: a USD amount to pay the affiliate for every approved conversion
  • Profit: a USD difference between Revenue and Cost; calculated automatically; cannot be negative
  • Margin: a ratio between Revenue and Cost; calculated automatically in percent


Specify custom affiliate payouts

In the Affiliate payouts panel, you can set custom payout for every affiliate and specify what goal this payout will be applied to:


Add goals

In the Goal panel you can set “Revenue” and “Cost” for every goal (for example, “Default”, “Signup”, “Purchase”). The Default goal is always there and serves for a typical event, such as Install. Add one or more goals and set “Revenue" and “Cost" for each:


Evertrack generates a postback with a parameter “&goal=goal_name” for every goal. Note that if there is only one Default goal, the postback will be without &goal=goal_name.

“Default” goal postback: https://track.evertrack.io/postback?transaction_id={transaction_id}

“Signup” goal postback: 
https://track.evertrack.io/postback?transaction_id={transaction_id}&goal=signup

“Purchase” goal postback: https://track.dev.evertrack.io/postback?transaction_id={transaction_id}&goal=purchase



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