What to expect from 2019 in digital marketing and how new marketing directions can effect to affiliate marketing learn below.
Everyday life in the style of Cyberpunk. We live in the age of digitalization and automatization. Technologies that were released a few years ago started to work with a digital market directly. Every year you can see how news about innovation pop up and come over the internet, everything revolves around advertising.
And, as we know, tendency shows that digital progress will continue to accelerate in every industry and business. And without big investments, clever affiliates, and far-sighted marketing strategy there is no development. Some innovations were put into action recently, and their impact to our work, communication, and interaction are tremendous. It will continue to land far beyond the year ahead.
We’ve made a little research about new marketing directions and their possible effects to affiliate marketing in the upcoming 2019 year, take a time to classify and come up with a marketing strategy for the next year.
New iPhone X series and iOS 12
Rumour has it that new iOS 12 gives more power to users and more options for marketers. The iOS 12 will prevent ad system from tracking you without your permission. Also, Safari will fend off advertisers that collect unique device characteristics to retarget ads across the web. This is a big change for advertisers who use device targeting. Also, users will be able to opt-in and opt-out notifications in real-time, and Siri will be able to make suggestions to users, based on their engagement. It means a big headache for mobile marketers. In this case you, marketers, have to make sure that your content is valuable for and attracting the audience. And good news: push notifications stay.
Another innovation in the new iPhone is that in 2019 Apple will continue using organic light-emitting diodes (OLED). So, pay a special attention to a quality of banner advertising. And also a little addition from the Apple. They said: “With the launch of the new App Store on both iOS and macOS and their increased methods of app discovery, we will be removing apps from the affiliate program. Starting on October 1st, 2018, commissions for iOS and Mac apps and in-app content will be removed from the program. All other content types (music, movies, books, and TV) remain in the affiliate program.” So be prepared for big changes in 2019.
Voice search getting more popular
Any third person on the planet knows about Shazam. And we are not talking about the DC comic character, which by the way will be presented in a new movie in 2019. No, we are talking about the first application that helps to identify music, movies, advertising, and television programs during 30 seconds. Affiliate marketers have to notice that this type of search gain popularity and 2019 is not an exception. Optimizing your placements for voice search is helpful to compete against other affiliates and marketers.
According to recent researches of Google “People like to be able to find answers to their questions as fast as possible.” The analytic research of Backlinko
confirms that voice search results loading faster than web pages. This means an obvious direction vector to voice search in 2019, regardless of mobile or web search. So, take a note, marketers, adaptation of your ad campaign on voice search will be crucial.
Marketing is going to be even more data-driven and responsive. We’ve made this research to show you how you can be a winner in the voice search space and increase your affiliate revenue. We expect that until the end of 2019 about half of the search queries will be based on voice research.
Artificial intelligence will be integrated into our life
Whether you want it or not, but artificial intelligence (AI) progresses at the speed of light. We are already having conversations with chatbots and use data collection. In giving data-related answers they have no equal because they are faster than human.
Chatbots have a sense of humor, they can chat with you on any topic and can provide you a service to any customer in need anytime. They are integrated into web, social media and sure in-app. People used to deal with chatbots, take at least Momo bot. This is kind of new viral challenge, it dares you to add a WhatsApp bot Momo in your contacts and chat with it. The purpose of affiliate marketing is to create a “human touch” of recommendation and inspire the trust about the product or service. So, does the machine perform its functions? Definitely indeed!
A programmatic advertising system gaining popularity and helps marketers to buy more effective advertising and customize the ad concretely. AI technology finally fulfills its promise of
“right user, right message, right time, right place.” AI allows affiliate marketing to pick the information and improve their services based on them. More than 40% of large businesses are planning to implant the neuro-linguistic programming (NLP) by the end of 2019. Daniel Newman
a digital transformation analyst and global speaker makes sure that companies are going to improve their workforce in delivering and gathering the information.
Big data and AI
The machine learning process was increased. We already can see digital leaders. Data is a good key for companies to make good researches and afterward decisions about their products, services, strategies, and ad campaigns. For now, we are using only 1% of the data effectively and this is a big number. Evertrack thinks that during the next year the percentage will increase to 3% of the data. It will speed up the formation of the marketing strategy to affiliates and make some researches in this area.
Blockchain for martech
In February 2018, Forbes
made research about the blockchain tech effect on digital marketing. Reportedly blockchain will help marketers better target consumers, remove the middleman in digital advertising, and ensure the trust between brands and consumers.
However, blockchain is not going to be fast and easy to introduce into digital marketing. Daniel Newman published a Forbes article about blockchain heading fast into digital marketing and advertising, but later he had to take his words back.
In his list on Twitter next to blockchain, Daniel wrote “maybe.” He thinks that today blockchain for martech is a too complicated concept for the layman and that it looks like a marketing ploy rather than an upright technology offering. Daniel guesses that it will take 2+ years before we start to see the draft. We also think that good and sharp-witted marketers will continue to work on the potential of blockchain in 2019, the rest will abide by a classic way of development.
Fighting ad fraud with smart contracts
Over the last few years, we have been observing an explosion of shady ads that violate advertiser’s campaigns and break the publisher’s revenues. Ashley Walters
, a media marketing specialist, says that blockchain smart contract will allow verifying how and where ads actually run, which will be a huge plus for fraud prevention.
According to rejection rates that use fraud prevention tools, losses form mobile fraud are valued at billions. The overall volume of fraud is much higher. And when the affiliates find a solution how to fight fraud, fraudsters come up with new tricks. It’s kind of an infinity war with mobile ad cheating. So we think that marketers will continue to pay a special attention to fraud prevention, work with partners they can trust, and monitor KPIs around viewability. So, be patient and use proven companies that specialize in fraud verification.
In 2019 blockchain-backed ad platforms will be popular in affiliate marketing because smart contracts will enable automatic traffic attribution and simplify affiliate payouts by recouping digital funds from the customer and paying over to the affiliate. The commission can be paid in cryptocurrency or in fiat currency, and payments will be processed in real-time, not after a few months.
Blockchain-based digital advertising supply chain
As blockchain essentially allows for direct, cost-effective deals without worthless intermediaries involved in the supply chain, some people mistakenly think that blockchain-driven digital advertising will kill affiliate marketing. In fact, blockchain will help remove layers of inefficiency
in the supply chain in a natural way, without compromising affiliates that can generate value for advertisers and publishers.
We look at 2019 as a good year for innovative startups to drive blockchain tech into affiliate marketing. Besides, industry-level organizations like IAB and AdLedger will strengthen their presence and continue evolving the martech ecosystem towards a decentralized, transparent and secure supply chain.
VR and AR ads
Take a deep breath and think, have you missed something about marketing reality? What a cycle of events around recent achievements in the digital reality technologies industry:
- Facebook announced a release of new VR headset Oculus Quest for spring 2019. They are working hard on bringing virtual reality (VR) to expand the auditory.
- Apple also released ARKit framework that brings millions of iPhone and iPad owners to a new augmented reality (AR).
- Microsoft is working on mixed reality (MR) that also combines virtual objects with reality.
It’s so cool to see the evolution of the virtual world. Although at the first place are services, offering customer service. Virtual and extended realities became more common occurrence as a marketing tool for brands, and that is why they use affiliate programs.
For example, Apple together with IKEA launched the AR
program that helps to solve some design solution with furniture arrangement. Because, you know, the user wants to be engaged in brand messaging. With the ARKit developers will be able to create more immersive augmented reality experiences. It is a big potential for marketers to share new AR experiences through multiple channels.
Another example is how Renault Tracks uses MR to control quality at one of the factories. Lots of brands have already started testing reality technologies in action.
The widening of AR and VR can solve two ad problems: games and services. This a very prosperous area for affiliate marketing, selling the virtual reality is a step to the future for publishers and advertisers.
First, you help VR generate sells, then VR helps you. Seriously, it is not necessary to have your own product, you just can be an affiliate and help to develop the business. We think that VR will continue to develop itself in digital transformation and will become the name of the digital marketing industry in 2019, and accordingly a good platform of the profit.
What to expect from IoT
The network of physical devices IoT continues to develop. You can see it in the growing popularity of the concept of smart and autonomous vehicles, smart cities and houses. In terms of a trend of digital transformation in 2019 IoT will be in the leading positions. Analytic and data will be processing in real-time. More data and more traffic on the already overloaded Internet will lead to the fact that in 2019 can launch a 5G connectivity to handle with devices increase and speed up the information processing.
Now lots of vehicles set up an app that shows the diagnostic information about the car, this is done with the help of IoT technology. You can check tire pressure, oil level and other information about your car. Also, it alerts the owner when something is going wrong with his vehicle. Can you believe that? Everything is changing with IoT upgrades, the vehicle app is connected with voice search and current traffic. It brings a new way for affiliate marketers to spread the ad.
Personalization of marketing brought the ad players to a new level. Thanks to AI, marketers got off the ground (relying on demographics, habits, desires, income level etc.), and start to work on how to use effective metrics to turn data into sales.
Affiliate marketologists always want to know what their customers think about. And if it used to be a guessing game, 2019 will be oriented towards embracing a customer-centric mindset. A leading company such as Amazon uses the help of AI that collects data of historical transaction, trending sales, competitive info, CRM data, and social media feeds. Thanks to a better understanding of consumer behavior Amazon, compared to other companies, can accelerate the sale for a consumer.
Digitalisation rapidly conquers the affiliate marketing industry and gives consumers new and improved digital services, and new ways of content and communications consumption. So what is the near future of the affiliate marketing?
Comparing the main digital marketing ad channels, Statista made a research of the effectiveness. And as we can see the banner advertising continue to be on the top.
Search advertising is static and doesn’t progress as expected. Move on with voice search advertising.
As for video advertising, although there is growth, in fact, it is a failure. It was predicted as a huge increase in advertising, and as we see it turned out wrong.
And the last, but not the least social media advertising is still on the top.