January 15, 3 min read

Evertrack 2018 in review and look ahead

twitter
linkedin
We take a look back at 2018 to highlight top moments that helped Evertrack go live, with a perspective for growth in next year.

Affiliate tracking should be as easy and fast as possible for marketers. That’s the simple premise that has guided our team since we wrote the first lines of code for Evertrack a bit more than a year ago. To follow this premise in 2018, we worked to ensure that Evertrack is well coded, designed and assembled into simple and affordable affiliate tracking software for networks and advertisers. 

2018 recap

We started 2018 with a strong commitment to roll out Evertrack to the public. After several months of closed pre-release testing, we finalized this big task with September release of Evertrack Demo, a full-featured version packed with all necessary tools and features for affiliate marketers to run traffic and offers.

Thanks to the demo version, we started to onboard first users and get their impressions about Evertrack UI and performance. Over the next few months, we've been focused on collecting user feedback and analyzing feature requests for further improving Evertrack and tailoring it to users’ needs. Email and live chat were our primary channels of feedback collection.

Checker was a most requested feature, and we gladly did our best to accommodate our users’ needs. With this new feature rolled out in October, Evertrack users may easily find out what intermediaries/affiliates are involved in promoting offers and whether redirect chain has any broken link(s) or wrong landing page(s).

The next major update to Evertrack was the Affiliate API v.1, a starting point of performance automation aimed to track and optimize traffic buys at scale. With Evertrack Affiliate API, you can connect affiliates and publishers to dozens of offers available in your Evertrack dashboard to run traffic non-stop.

Since we launched Evertrack in the real user environment, we started to receive and analyze real data about Evertrack server performance. It allowed us to review how fast our SaaS can work for users and what improvements it still requires. In December we came up with a key update to Evertrack database to streamline data aggregation and UI performance.

Looking forward into 2019

We are excited for what’s to come this new 2019 year. We will steadily evolve and improve Evertrack, so that affiliate marketers may run their CPA campaigns and monetize mobile and web traffic quickly and efficiently.

Throughout 2019, you can expect Evertrack to continue to release tools and features that will help run successful CPA advertising, as well as partner with different solution providers in the fields of ad fraud prevention, IP intelligence & geolocation, marketing automation, cloud-based data management, online secure payment.

We have already kickstarted development of an ad fraud detection system that will analyze traffic for common patterns of mobile advertising fraud (install hijacking, click spamming, bot traffic, incentivization) and prevent your ad campaigns from getting suspicious clicks and conversions.

Evertrack roadmap for 2019 also covers many great features and updates for performance automation, post-install event tracking, smartlinks, customizable reports and layouts, extended Affiliate API, 3rd-party payment system integrations, and more. Needless to say, we expect 2019 to be a big year and have exciting news to come.

Thank you for your business and continued support. Stay tuned in 2019, the future is bright!


January 15, 3 min read

Evertrack 2018 in review and look ahead

We take a look back at 2018 to highlight top moments that helped Evertrack go live, with a perspective for growth in next year.

Affiliate tracking should be as easy and fast as possible for marketers. That’s the simple premise that has guided our team since we wrote the first lines of code for Evertrack a bit more than a year ago. To follow this premise in 2018, we worked to ensure that Evertrack is well coded, designed and assembled into simple and affordable affiliate tracking software for networks and advertisers. 

2018 recap

We started 2018 with a strong commitment to roll out Evertrack to the public. After several months of closed pre-release testing, we finalized this big task with September release of Evertrack Demo, a full-featured version packed with all necessary tools and features for affiliate marketers to run traffic and offers.

Thanks to the demo version, we started to onboard first users and get their impressions about Evertrack UI and performance. Over the next few months, we've been focused on collecting user feedback and analyzing feature requests for further improving Evertrack and tailoring it to users’ needs. Email and live chat were our primary channels of feedback collection.

Checker was a most requested feature, and we gladly did our best to accommodate our users’ needs. With this new feature rolled out in October, Evertrack users may easily find out what intermediaries/affiliates are involved in promoting offers and whether redirect chain has any broken link(s) or wrong landing page(s).

The next major update to Evertrack was the Affiliate API v.1, a starting point of performance automation aimed to track and optimize traffic buys at scale. With Evertrack Affiliate API, you can connect affiliates and publishers to dozens of offers available in your Evertrack dashboard to run traffic non-stop.

Since we launched Evertrack in the real user environment, we started to receive and analyze real data about Evertrack server performance. It allowed us to review how fast our SaaS can work for users and what improvements it still requires. In December we came up with a key update to Evertrack database to streamline data aggregation and UI performance.

Looking forward into 2019

We are excited for what’s to come this new 2019 year. We will steadily evolve and improve Evertrack, so that affiliate marketers may run their CPA campaigns and monetize mobile and web traffic quickly and efficiently.

Throughout 2019, you can expect Evertrack to continue to release tools and features that will help run successful CPA advertising, as well as partner with different solution providers in the fields of ad fraud prevention, IP intelligence & geolocation, marketing automation, cloud-based data management, online secure payment.

We have already kickstarted development of an ad fraud detection system that will analyze traffic for common patterns of mobile advertising fraud (install hijacking, click spamming, bot traffic, incentivization) and prevent your ad campaigns from getting suspicious clicks and conversions.

Evertrack roadmap for 2019 also covers many great features and updates for performance automation, post-install event tracking, smartlinks, customizable reports and layouts, extended Affiliate API, 3rd-party payment system integrations, and more. Needless to say, we expect 2019 to be a big year and have exciting news to come.

Thank you for your business and continued support. Stay tuned in 2019, the future is bright!


2019 © Evertrack. All rights reserved.
twitterlinkedin
2019 © Evertrack. All rights reserved
twitter
logo
linkedin