October 29, 7 min read

5 signs you’re underutilizing the affiliate channel

In this article, we outlined 5 major signs that you don’t perform high with affiliate networks.

Affiliate marketing offers app businesses great opportunities to grow their mobile advertising. It extends audience reach without overlapping existing campaigns and enables marketers to deliver ad messages at a lower cost, comparing to other top channels like social and search.


source: mojotheapp.com

According to Forrester, 86% of app businesses (especially from ecommerce, gaming and gambling verticals) agree to integrate the affiliate channel into their mobile growth strategies. Reportedly, 6 out of 10 respondents are satisfied with affiliate performance and the return on their ad spend since they can pay for quality traffic at low eCPM across networks and platforms. 

Despite embedding the affiliate channel into the marketing mix is likely to have a meaningful impact on the success of an advertising campaign, often times the most significant value remains underutilized - which hits campaign performance and ROAS. For example, when affiliate networks only perform 75% of what you anticipated, you will be trying to burn the budget to get the other 25%, but in fact, the affiliate channel goes underutilized.

In this article, we outlined 5 major signs that you don’t perform high with affiliate networks. Some of our tips may sound incredibly simple, but you’d be surprised how often app businesses are missing some basics. So, think of this article as a friendly reminder to double check your affiliate channel for gaps and possible improvements.


source: gifer.com

1. Running campaigns with fewer networks

The high-level goal of every ad campaign is to make a brand recognizable to as many people as possible. And when it comes to affiliate programs everyone is looking for more sales and leads with less friction. For this, some marketers decide to use the way of “multiple affiliate network”. But should they do this? Let’s find out! 

Those marketers are looking for more leads and sales with one or several networks in order to quickly achieve planned results. On the contrary, our experience shows that interaction with several networks doesn’t meet expectations. 

Using several affiliate networks, advertisers face with double pay for every use of channel tools. Obviously, diversification among various networks isn’t cost-effective. If you have two programs that are running with several networks and you don’t have another third-party solution, you will essentially pay twice. 

Diversity marketing shows that advertising must offer alternative ways of communication with different groups of users regardless of the number of networks. Diversity presumes experiments and searches for new ways to attract new customers.


source: shopify.com

And now the question to those who have already used to work with several affiliate networks. 
Did any of them meet your expectation? Did you get your expected profit or reach the break-even point? Sure, it is not easy to find a network that well matches your app’s needs and to build long-term partnerships.

That’s why we decided to give you some tips on how to choose a good network or what to pay attention to when you choose a network:

Tip 1. Fill rate
In the mobile affiliate world, fill rate is a very important metric that helps to evaluate ad network performance. The metric gives advertisers an idea of how good the network is in terms of its ability to fill ad requests.

High fill rates mean more traffic and advertising opportunities. That’s why the fill rate is so important for the business.  


source: unsplash.com

Let’s see the example of fill rate usage. Say, your app has a strong user base in North America. To ensure a high fill rate, you should search for mobile networks that have a steady flow of ad campaigns targeted at users in North America. Your users have to see the ad. Smart targeting is the key to your success and income. 

Tip 2. eCPM
If your goal is to maximize the revenue, then you have to pay attention to traffic. Let’s say you want to know which advertising plan is performing better and makes more money for you. eCPM (effective cost per thousand impressions) is the metric that helps you to do this. 

Low eCPM means that the network with its affiliates are doing their job and converting users. The more users are converted, the higher your income is. 

Tip 3. Technology 
The speed and effectiveness of your ad campaign depend on technologies that the affiliate network uses. Ad-tech is an industry that constantly develops. 

According to recent researches, with advanced ad tracking technologies, brands can track the audience through the targeting options like hyper-local targeting, demographic targeting, and audience & contextual targeting. 


source: gifer.com

A growing number of networks and their fraud detection partners adopt machine learning algos that help improve data collection for every precise and accurate statistics about user behavior patterns.

Generally speaking
Affiliate networks were popular in the time of desktop banner, but now they cover all kinds of digital ad inventory. It gives you a great advantage for your marketing ideas. Don’t chase two hares at once, use the network to the fullest, experiment. You have all the ingredients to use the network for a specific advertising plan.

2. Irrational use of automation

It will surprise no one that the era of artificial intelligence (AI) is taking places in our life, especially in marketing. There are numbers of automation tools you can use online. According to Venture Scanner, there are more than one and a half thousand AI startups that take root in the business. 

Auxiliary tools help you free up for a while and speed up your business, especially in affiliate marketing. You can make statistics of your ads and collect the data with the help of automation tools.

However, there are some pros and cons you should know before start using automation.

More about pros:
Automation has to help you with the tasks that you hate to do. We are talking about the annoying job that we don’t like or forget to do. Automation helps us continue enjoying our work in affiliate marketing.  

Often, automation can do some things better than you manually. With automated tools, we can do tasks faster and easier. For example, we can launch the ad campaign in 5-7 minutes without long discussion with publishers. 

Having automated tools you can focus on something else. The biggest reason why affiliate marketing automates a certain process is to free up your time. Anyway, having less time of work is a big benefit.

However, don’t relax, automation isn’t kind of sunny days and blue skies all the time. There are some problems that can cause you harm.

Cons or the other side of the moon:
Sometimes automation can’t see the errors. Applications can have bugs, or publishers can send the fraud. If you use a completely  “hands-off” system for launching your business, you can spend a couple of months before realizing that something is wrong. 

Also, automation can remove the human element that makes necessary connection with your target audience. And it can complicate the engagement of your visitors with you. 

Some automation tools get you in trouble with the search engines. If any of them use black-hat tactics (some unethical or forbidden actions), you can find out that your ad campaign has plummeted in the search engine ranks, that means you can lose a lot of money. 

In any case, there are advantages and disadvantages with automation. Don’t get upset, we just recently started using automation in marketing processes. Currently, machines may not always detect what is noticed by the human eye. And, of course, further things can change. So, you can wait for a couple years, or try to combine automation with manual work. 

3. Underrating targeted audience

Identifying a target audience is the most important element for newbies in marketing. The ad campaign can fail without a target audience because you indicate it too wide. To take the audience “for display” doesn’t work anymore.

Now, it is much important to build a lasting relationship with your audience, focus on its uniqueness. Remember, the most effective way to get your customers is to make a narrow target and define a more specific group of people with shared characteristics.

Let’s see the example of some target types in marketing:
Instead of using all the market audience we recommend divide it into four groups:

Demographic: gender, age, education, marital status, religion, annual income etc.
Psychographic: values, beliefs, lifestyle, personality, interests, hobby, etc. 
Geographic: country, region, city, area code, neighborhood, etc. 
Business industry: business industry or vertical. 

Why is targeting so important? 
Targeting is a part of holistic marketing strategy. Targeting weight with the successful advertisement, it helps speak directly to your defined audience and it entails the formation of deep customer loyalty. You can attract and convert high-quality leads. 


source: gifer.com

Narrowing your focus to a specific audience helps you to develop an effective marketing strategy. As a result, it is more cost-effective, because your campaign runs on a small focused scale. Working with your audience brings you a better return on investment and lead-to-user conversion rate. 

4. Disregarding banner ads

Banners ad is the one underrated affiliate marketing method. Banner ads are still important for affiliate marketing. If you haven’t received a profit, it means that you didn’t apply the ad correctly. All you need to know is how and where to use the banners, make a good design, and make a proper strategy of performance measurement.   

What a successful banner ad should look like:

source: medium.com

has to be balanced in one style, not scattered. The picture should not distract the attention of the user from the message. 

The message has to be strong and clear. The sense of your message is lost if you don't express the principal idea.

Call to action should be bound to the message (better in the theme and placement).

Try to place the logo next to or after the call to action.

Place your banners in right apps, for this identify your audience right. 

Tapping on the banner will take the user to app’s entry in the App Store or Google Play. Indeed, a good option, isn’t it? One simple tap may lead a new customer. 

If you build the right strategy of banner ad promotion, there is a good chance that the banner will help you increase your revenue and awareness among the users. 

5. Running the offer for one month

If your brand is already popular, your affiliates will not have a problem to sell your product or service. In this case, yes, one month may be enough.
 
If your brand isn’t recognizable, one month is too short. During one month, publishers can only get acquainted with your offer.

We recommend that you run your offer for at least 3 months. This will help you collect the data, see the statistics, and build a further strategy. Usually, first sales could be seen in the first few months with the right marketing strategy. So, hold your horses, you will get your income sooner or later. 


source: gifer.com

As an example, Angry Bird’s founders produced 51 games before hitting the jackpot. They needed 51 attempts to understand what their consumers want. As you see, this sphere of affiliate-driven promotion takes time. Don’t expect that your app will gain popularity with the wave of a magic wand - affiliate marketing demands a hard work and a well-made strategy.


October 29, 7 min read

5 signs you’re underutilizing the affiliate channel

In this article, we outlined 5 major signs that you don’t perform high with affiliate networks.

Affiliate marketing offers app businesses great opportunities to grow their mobile advertising. It extends audience reach without overlapping existing campaigns and enables marketers to deliver ad messages at a lower cost, comparing to other top channels like social and search.


source: mojotheapp.com

According to Forrester, 86% of app businesses (especially from ecommerce, gaming and gambling verticals) agree to integrate the affiliate channel into their mobile growth strategies. Reportedly, 6 out of 10 respondents are satisfied with affiliate performance and the return on their ad spend since they can pay for quality traffic at low eCPM across networks and platforms. 

Despite embedding the affiliate channel into the marketing mix is likely to have a meaningful impact on the success of an advertising campaign, often times the most significant value remains underutilized - which hits campaign performance and ROAS. For example, when affiliate networks only perform 75% of what you anticipated, you will be trying to burn the budget to get the other 25%, but in fact, the affiliate channel goes underutilized.

In this article, we outlined 5 major signs that you don’t perform high with affiliate networks. Some of our tips may sound incredibly simple, but you’d be surprised how often app businesses are missing some basics. So, think of this article as a friendly reminder to double check your affiliate channel for gaps and possible improvements.


source: gifer.com

1. Running campaigns with fewer networks

The high-level goal of every ad campaign is to make a brand recognizable to as many people as possible. And when it comes to affiliate programs everyone is looking for more sales and leads with less friction. For this, some marketers decide to use the way of “multiple affiliate network”. But should they do this? Let’s find out! 

Those marketers are looking for more leads and sales with one or several networks in order to quickly achieve planned results. On the contrary, our experience shows that interaction with several networks doesn’t meet expectations. 

Using several affiliate networks, advertisers face with double pay for every use of channel tools. Obviously, diversification among various networks isn’t cost-effective. If you have two programs that are running with several networks and you don’t have another third-party solution, you will essentially pay twice. 

Diversity marketing shows that advertising must offer alternative ways of communication with different groups of users regardless of the number of networks. Diversity presumes experiments and searches for new ways to attract new customers.


source: shopify.com

And now the question to those who have already used to work with several affiliate networks. 
Did any of them meet your expectation? Did you get your expected profit or reach the break-even point? Sure, it is not easy to find a network that well matches your app’s needs and to build long-term partnerships.

That’s why we decided to give you some tips on how to choose a good network or what to pay attention to when you choose a network:

Tip 1. Fill rate
In the mobile affiliate world, fill rate is a very important metric that helps to evaluate ad network performance. The metric gives advertisers an idea of how good the network is in terms of its ability to fill ad requests.

High fill rates mean more traffic and advertising opportunities. That’s why the fill rate is so important for the business.  


source: unsplash.com

Let’s see the example of fill rate usage. Say, your app has a strong user base in North America. To ensure a high fill rate, you should search for mobile networks that have a steady flow of ad campaigns targeted at users in North America. Your users have to see the ad. Smart targeting is the key to your success and income. 

Tip 2. eCPM
If your goal is to maximize the revenue, then you have to pay attention to traffic. Let’s say you want to know which advertising plan is performing better and makes more money for you. eCPM (effective cost per thousand impressions) is the metric that helps you to do this. 

Low eCPM means that the network with its affiliates are doing their job and converting users. The more users are converted, the higher your income is. 

Tip 3. Technology 
The speed and effectiveness of your ad campaign depend on technologies that the affiliate network uses. Ad-tech is an industry that constantly develops. 

According to recent researches, with advanced ad tracking technologies, brands can track the audience through the targeting options like hyper-local targeting, demographic targeting, and audience & contextual targeting. 


source: gifer.com

A growing number of networks and their fraud detection partners adopt machine learning algos that help improve data collection for every precise and accurate statistics about user behavior patterns.

Generally speaking
Affiliate networks were popular in the time of desktop banner, but now they cover all kinds of digital ad inventory. It gives you a great advantage for your marketing ideas. Don’t chase two hares at once, use the network to the fullest, experiment. You have all the ingredients to use the network for a specific advertising plan.

2. Irrational use of automation

It will surprise no one that the era of artificial intelligence (AI) is taking places in our life, especially in marketing. There are numbers of automation tools you can use online. According to Venture Scanner, there are more than one and a half thousand AI startups that take root in the business. 

Auxiliary tools help you free up for a while and speed up your business, especially in affiliate marketing. You can make statistics of your ads and collect the data with the help of automation tools.

However, there are some pros and cons you should know before start using automation.

More about pros:
Automation has to help you with the tasks that you hate to do. We are talking about the annoying job that we don’t like or forget to do. Automation helps us continue enjoying our work in affiliate marketing.  

Often, automation can do some things better than you manually. With automated tools, we can do tasks faster and easier. For example, we can launch the ad campaign in 5-7 minutes without long discussion with publishers. 

Having automated tools you can focus on something else. The biggest reason why affiliate marketing automates a certain process is to free up your time. Anyway, having less time of work is a big benefit.

However, don’t relax, automation isn’t kind of sunny days and blue skies all the time. There are some problems that can cause you harm.

Cons or the other side of the moon:
Sometimes automation can’t see the errors. Applications can have bugs, or publishers can send the fraud. If you use a completely  “hands-off” system for launching your business, you can spend a couple of months before realizing that something is wrong. 

Also, automation can remove the human element that makes necessary connection with your target audience. And it can complicate the engagement of your visitors with you. 

Some automation tools get you in trouble with the search engines. If any of them use black-hat tactics (some unethical or forbidden actions), you can find out that your ad campaign has plummeted in the search engine ranks, that means you can lose a lot of money. 

In any case, there are advantages and disadvantages with automation. Don’t get upset, we just recently started using automation in marketing processes. Currently, machines may not always detect what is noticed by the human eye. And, of course, further things can change. So, you can wait for a couple years, or try to combine automation with manual work. 

3. Underrating targeted audience

Identifying a target audience is the most important element for newbies in marketing. The ad campaign can fail without a target audience because you indicate it too wide. To take the audience “for display” doesn’t work anymore.

Now, it is much important to build a lasting relationship with your audience, focus on its uniqueness. Remember, the most effective way to get your customers is to make a narrow target and define a more specific group of people with shared characteristics.

Let’s see the example of some target types in marketing:
Instead of using all the market audience we recommend divide it into four groups:

Demographic: gender, age, education, marital status, religion, annual income etc.
Psychographic: values, beliefs, lifestyle, personality, interests, hobby, etc. 
Geographic: country, region, city, area code, neighborhood, etc. 
Business industry: business industry or vertical. 

Why is targeting so important? 
Targeting is a part of holistic marketing strategy. Targeting weight with the successful advertisement, it helps speak directly to your defined audience and it entails the formation of deep customer loyalty. You can attract and convert high-quality leads. 


source: gifer.com

Narrowing your focus to a specific audience helps you to develop an effective marketing strategy. As a result, it is more cost-effective, because your campaign runs on a small focused scale. Working with your audience brings you a better return on investment and lead-to-user conversion rate. 

4. Disregarding banner ads

Banners ad is the one underrated affiliate marketing method. Banner ads are still important for affiliate marketing. If you haven’t received a profit, it means that you didn’t apply the ad correctly. All you need to know is how and where to use the banners, make a good design, and make a proper strategy of performance measurement.   

What a successful banner ad should look like:

source: medium.com

has to be balanced in one style, not scattered. The picture should not distract the attention of the user from the message. 

The message has to be strong and clear. The sense of your message is lost if you don't express the principal idea.

Call to action should be bound to the message (better in the theme and placement).

Try to place the logo next to or after the call to action.

Place your banners in right apps, for this identify your audience right. 

Tapping on the banner will take the user to app’s entry in the App Store or Google Play. Indeed, a good option, isn’t it? One simple tap may lead a new customer. 

If you build the right strategy of banner ad promotion, there is a good chance that the banner will help you increase your revenue and awareness among the users. 

5. Running the offer for one month

If your brand is already popular, your affiliates will not have a problem to sell your product or service. In this case, yes, one month may be enough.
 
If your brand isn’t recognizable, one month is too short. During one month, publishers can only get acquainted with your offer.

We recommend that you run your offer for at least 3 months. This will help you collect the data, see the statistics, and build a further strategy. Usually, first sales could be seen in the first few months with the right marketing strategy. So, hold your horses, you will get your income sooner or later. 


source: gifer.com

As an example, Angry Bird’s founders produced 51 games before hitting the jackpot. They needed 51 attempts to understand what their consumers want. As you see, this sphere of affiliate-driven promotion takes time. Don’t expect that your app will gain popularity with the wave of a magic wand - affiliate marketing demands a hard work and a well-made strategy.


2018 © Evertrack. All rights reserved.Terms and Conditions.

2018 © Evertrack.All rights reserved
Terms and Conditions.