If your goal is to maximize the revenue, then you have to pay attention to traffic. Let’s say you want to know which advertising plan is performing better and makes more money for you. eCPM (effective cost per thousand impressions) is the metric that helps you to do this.
Low eCPM means that the network with its affiliates are doing their job and converting users. The more users are converted, the higher your income is.
The speed and effectiveness of your ad campaign depend on technologies that the affiliate network uses. Ad-tech is an industry that constantly develops.
A growing number of networks and their fraud detection partners adopt machine learning algos that help improve data collection for every precise and accurate statistics about user behavior patterns.
Affiliate networks were popular in the time of desktop banner, but now they cover all kinds of digital ad inventory. It gives you a great advantage for your marketing ideas. Don’t chase two hares at once, use the network to the fullest, experiment. You have all the ingredients to use the network for a specific advertising plan.
2. Irrational use of automation
It will surprise no one that the era of artificial intelligence (AI) is taking places in our life, especially in marketing. There are numbers of automation tools you can use online. According to Venture Scanner, there are more than one and a half thousand AI startups that take root in the business.
Auxiliary tools help you free up for a while and speed up your business, especially in affiliate marketing. You can make statistics of your ads and collect the data with the help of automation tools.
However, there are some pros and cons you should know before start using automation.
More about pros:
Automation has to help you with the tasks that you hate to do. We are talking about the annoying job that we don’t like or forget to do. Automation helps us continue enjoying our work in affiliate marketing.
Often, automation can do some things better than you manually. With automated tools, we can do tasks faster and easier. For example, we can launch the ad campaign in 5-7 minutes without long discussion with publishers.
Having automated tools you can focus on something else. The biggest reason why affiliate marketing automates a certain process is to free up your time. Anyway, having less time of work is a big benefit.
However, don’t relax, automation isn’t kind of sunny days and blue skies all the time. There are some problems that can cause you harm.
Cons or the other side of the moon:
Sometimes automation can’t see the errors. Applications can have bugs, or publishers can send the fraud. If you use a completely “hands-off” system for launching your business, you can spend a couple of months before realizing that something is wrong.
Also, automation can remove the human element that makes necessary connection with your target audience. And it can complicate the engagement of your visitors with you.
Some automation tools get you in trouble with the search engines. If any of them use black-hat tactics (some unethical or forbidden actions), you can find out that your ad campaign has plummeted in the search engine ranks, that means you can lose a lot of money.
In any case, there are advantages and disadvantages with automation. Don’t get upset, we just recently started using automation in marketing processes. Currently, machines may not always detect what is noticed by the human eye. And, of course, further things can change. So, you can wait for a couple years, or try to combine automation with manual work.
3. Underrating targeted audience
Identifying a target audience is the most important element for newbies in marketing. The ad campaign can fail without a target audience because you indicate it too wide. To take the audience “for display” doesn’t work anymore.
Now, it is much important to build a lasting relationship with your audience, focus on its uniqueness. Remember, the most effective way to get your customers is to make a narrow target and define a more specific group of people with shared characteristics.
Let’s see the example of some target types in marketing:
Instead of using all the market audience we recommend divide it into four groups:
Demographic: gender, age, education, marital status, religion, annual income etc.
Psychographic: values, beliefs, lifestyle, personality, interests, hobby, etc.
Geographic: country, region, city, area code, neighborhood, etc.
Business industry: business industry or vertical.
Why is targeting so important?
Targeting is a part of holistic marketing strategy. Targeting weight with the successful advertisement, it helps speak directly to your defined audience and it entails the formation of deep customer loyalty. You can attract and convert high-quality leads.