October 19, 5 min read

3 techniques for creating pitch emails that actually work

Catch the moment and explore these 3 techniques on how to write pitch emails that actually get noticed and answered.

Do you try to reach out to customers and get their feedback over email? Catch the moment and explore these 3 techniques on how to write pitch emails that actually get noticed and answered. 

In 2018 almost 3.8 million people use email on mobile and web for personal and business communications, and this number is going to grow to hit the 4MM mark by 2020, according to Statista. Obviously, email will continue to provide huge opportunities for digital marketers to deliver ads, collect user feedback, or just speak with customers online. It’s no doubt that sending pitch emails is a good way to generate leads and sales.


                                                       source:statista.com

Email has been the earliest way to reach out to leads and customers over the internet. For over thirty years businesses have been utilizing email as a single channel or combined with their marketing mix to share, exchange and sell more.

As part of internet marketing, email marketing is designed to promote a business or brand over the internet. Just as affiliate marketing, it is one of the powerful channels to attract customers and drive traffic, leads, sales. 

Email marketing is based on strategies and tactics to appeal to target audiences for engaging with ad content. It entails a long practice and analysis of customers - this is the place where pitch emails join the game.

What is a pitch email?
A pitch email is an introduction message to establish a business relationship with potential customers. It serves digital marketers a medium to deliver ad messages to a target audience. Pitch emails help to attract leads and clients. This is a good attempt to persuade your audience to sell, explain the value, or increase loyalty to the product or the service. 

Sales pitches are also called “elevator pitches”. It means that you have to be able to tell the story or information about your company within 1-2 minutes (i.e. the time that takes you to ride an elevator).

Believe it or not, the clear statement of your product's benefits is still central in sales. Any serious digital marketer will tell you about the importance of email as revenue-driving that stimulates client to action. See below three tips of how to craft a successful pitch.

Get to the point and never say “you’re awesome”

How often do you reply to an email message that starts like that:

“Hey, darling!
I’m impressed with your talent and like your works. I think I know how to help you improve.
It resonates with my app/product/service.”


                                                       source: gifer.com

Many “cold” emails look like that one, and we guess that most of them are never replied because they are too flattering. It is based on the so-called “Hey, you’re awesome!” technique, according to Darius Foroux. You start your message with something nice and then smoothly come down to your offer. 

This technique needs a lot of effort and probably knowledge in the field of psychology. It is not good to say something flattering if you don’t mean it. It is better to express a compliment phrase without asking for something in return. 

Sure, the compliment technique works in many cases, but not with people who get dozens of similar emails every day. So, be honest with your client, and write directly about your case. 

Clean and customize your subject line

How many times have you opened an email just because of an interesting subject line? An attention-grabbing subject line increases the chances of the message being opened and read by 90%. A top skill in email marketing is making a subject line clear and customized and then the client will understand the topic of your email.

The subject line should stand out from other emails in the inbox. No one likes misleading emails!  Work towards making your subject line descriptive. 

Daniel H. Pink, an author of several bestsellers of management and behavioral science, wrote that there are three principles that help to write a strong subject line: utility, curiosity, and specificity. 

Let’s look at the bad and good examples:

Bad: “Awesome email you don’t want to miss!” 
This subject doesn’t explain what’s exactly “in the box” - and that’s the problem. Besides, an email with similar text in the subject line looks “spammy” and is likely to be moved to a Trash folder.

Remember that unless the subject line is clear and explicitly explains the point, your email remains unread or spammed even if it features really awesome and useful content inside.

Good: “A marketing opportunity for ABC Company (that doesn’t suck)”
This title tells the recipient that this email is about marketing. Specifying the company name, you show that the email is customized. 

The part with “doesn’t suck” will draw the attention and set you out from the rest emails. As you can see the title follows the three Pink principles of the strong cap. 

Be easy with a follow-up email

Just deal with it, most pitch emails that you’ve sent will not get a response. That is natural! If it bothers you so much, then make a research, maybe your follow-up email is a little pushy. 

Make necessary corrections and keep on working. If you don’t get a response, it doesn’t mean that you’ve got a refuse. You can wait for a week and send another pitch with a specific offer or description of some values, maybe just sharing some new information to help the client make a decision. Calling or writing to your client just to check in or touch base over 24 hours is too much.


                                                                            source: gifer.com

So, keep in your mind, sending follow-up pitches is for annoying salespeople. Don’t use these two words (follow up) in your email. Try different approaches to craft the email. Be patient and think outside the box.
   
This is the main key to a successful pitch email. There is no prescription about how to create an email that really works whatever happens. A chance of attracting the customers increases with the experience.

How emailing can help you in business

Traditional marketing theory is based on impressions and conversions. It’s necessary to remember a human factor if you want to build long-term relationships with your audience. Before you start creating an email, make a research to understand your clients and “make” them want to continue the conversation with you.

Brevity matters for sales pitching. Talking too much about your company and not listening enough kills your sales. Simplicity is the key to your success.


October 19, 5 min read

3 techniques for creating pitch emails that actually work

Catch the moment and explore these 3 techniques on how to write pitch emails that actually get noticed and answered.

Do you try to reach out to customers and get their feedback over email? Catch the moment and explore these 3 techniques on how to write pitch emails that actually get noticed and answered. 

In 2018 almost 3.8 million people use email on mobile and web for personal and business communications, and this number is going to grow to hit the 4MM mark by 2020, according to Statista. Obviously, email will continue to provide huge opportunities for digital marketers to deliver ads, collect user feedback, or just speak with customers online. It’s no doubt that sending pitch emails is a good way to generate leads and sales.


                                                       source:statista.com

Email has been the earliest way to reach out to leads and customers over the internet. For over thirty years businesses have been utilizing email as a single channel or combined with their marketing mix to share, exchange and sell more.

As part of internet marketing, email marketing is designed to promote a business or brand over the internet. Just as affiliate marketing, it is one of the powerful channels to attract customers and drive traffic, leads, sales. 

Email marketing is based on strategies and tactics to appeal to target audiences for engaging with ad content. It entails a long practice and analysis of customers - this is the place where pitch emails join the game.

What is a pitch email?
A pitch email is an introduction message to establish a business relationship with potential customers. It serves digital marketers a medium to deliver ad messages to a target audience. Pitch emails help to attract leads and clients. This is a good attempt to persuade your audience to sell, explain the value, or increase loyalty to the product or the service. 

Sales pitches are also called “elevator pitches”. It means that you have to be able to tell the story or information about your company within 1-2 minutes (i.e. the time that takes you to ride an elevator).

Believe it or not, the clear statement of your product's benefits is still central in sales. Any serious digital marketer will tell you about the importance of email as revenue-driving that stimulates client to action. See below three tips of how to craft a successful pitch.

Get to the point and never say “you’re awesome”

How often do you reply to an email message that starts like that:

“Hey, darling!
I’m impressed with your talent and like your works. I think I know how to help you improve.
It resonates with my app/product/service.”


                                                       source: gifer.com

Many “cold” emails look like that one, and we guess that most of them are never replied because they are too flattering. It is based on the so-called “Hey, you’re awesome!” technique, according to Darius Foroux. You start your message with something nice and then smoothly come down to your offer. 

This technique needs a lot of effort and probably knowledge in the field of psychology. It is not good to say something flattering if you don’t mean it. It is better to express a compliment phrase without asking for something in return. 

Sure, the compliment technique works in many cases, but not with people who get dozens of similar emails every day. So, be honest with your client, and write directly about your case. 

Clean and customize your subject line

How many times have you opened an email just because of an interesting subject line? An attention-grabbing subject line increases the chances of the message being opened and read by 90%. A top skill in email marketing is making a subject line clear and customized and then the client will understand the topic of your email.

The subject line should stand out from other emails in the inbox. No one likes misleading emails!  Work towards making your subject line descriptive. 

Daniel H. Pink, an author of several bestsellers of management and behavioral science, wrote that there are three principles that help to write a strong subject line: utility, curiosity, and specificity. 

Let’s look at the bad and good examples:

Bad: “Awesome email you don’t want to miss!” 
This subject doesn’t explain what’s exactly “in the box” - and that’s the problem. Besides, an email with similar text in the subject line looks “spammy” and is likely to be moved to a Trash folder.

Remember that unless the subject line is clear and explicitly explains the point, your email remains unread or spammed even if it features really awesome and useful content inside.

Good: “A marketing opportunity for ABC Company (that doesn’t suck)”
This title tells the recipient that this email is about marketing. Specifying the company name, you show that the email is customized. 

The part with “doesn’t suck” will draw the attention and set you out from the rest emails. As you can see the title follows the three Pink principles of the strong cap. 

Be easy with a follow-up email

Just deal with it, most pitch emails that you’ve sent will not get a response. That is natural! If it bothers you so much, then make a research, maybe your follow-up email is a little pushy. 

Make necessary corrections and keep on working. If you don’t get a response, it doesn’t mean that you’ve got a refuse. You can wait for a week and send another pitch with a specific offer or description of some values, maybe just sharing some new information to help the client make a decision. Calling or writing to your client just to check in or touch base over 24 hours is too much.


                                                                            source: gifer.com

So, keep in your mind, sending follow-up pitches is for annoying salespeople. Don’t use these two words (follow up) in your email. Try different approaches to craft the email. Be patient and think outside the box.
   
This is the main key to a successful pitch email. There is no prescription about how to create an email that really works whatever happens. A chance of attracting the customers increases with the experience.

How emailing can help you in business

Traditional marketing theory is based on impressions and conversions. It’s necessary to remember a human factor if you want to build long-term relationships with your audience. Before you start creating an email, make a research to understand your clients and “make” them want to continue the conversation with you.

Brevity matters for sales pitching. Talking too much about your company and not listening enough kills your sales. Simplicity is the key to your success.


2018 © Evertrack. All rights reserved.Terms and Conditions.

2018 © Evertrack.All rights reserved
Terms and Conditions.