Anyone who is working in marketing sooner or later will face KPI, and they will have to figure out how it works.
In this article, we will inspect the mobile app marketing funnel and its main stages.
After 4 months of development, we are back with several major updates for Evertrack users: Free trial, CPA fraud analytics, Goal tracking.
Actually, people don’t hate advertising, they hate that it prevents from watching, listening or reading what they want.
Here are four mobile marketing practices to improve and strengthen your campaigns.
Why it’s impossible to grow your app or game with mobile ads without having attribution tracking in pace?
Despite the fact mobile ad fraud remains prevalent, advertisers have opportunities to fight with them.
Mobile CPA is one of the biggest growth hacking opportunities for app marketers because it is relatively cheap and covers wider audiences.
Most affiliate marketers prefer to work on a commission based model. But, how good is the commission system for marketers?
Based on Liftoff researches, we’ll describe all the advantages and disadvantages of the best ad formats in mobile marketing.
Arming you with 3 insights affiliate marketers know for running mobile CPA media buys.
Fraud constantly evolves and finds new ways of how to bypass the system and deceive you. But how serious can ad fraud be?
In this post, we talk about the must-have business tools that make the affiliate manager role a lot easier.
We take a look back at 2018 to highlight top moments that helped Evertrack go live, with a perspective for growth in next year.
Marketers have to develop their product or service to expand the users base and keep the investments under control.